Dan Kennedy - Sales Letter Writing Workshop
Language: English | Mp3 + PDF | 1.14 GB
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"The Ultimate Sales Letter" is a book I go back to when I am preparing to write a sales letter because it is a) very good and b) very well organised.
Dan Kennedy has identified 28 steps in the process of preparing the ultimate sales letter but he is preparing you to send mail which will be sent to tens of thousands of prospective customers rather than your top 100 to 200 local prospects.
That means that for most small businesses, you will be missing out some of the steps because you wont be worrying about sending the letter off to the printers.